The Ultimate Guide to Newborn Sleep: What Parents Need to Know

Newborn baby sleeping peacefully in a safe crib environment

Welcome to the World of Newborn Sleep

Ah, sleep — the one thing every new parent craves and every newborn resists. While newborn sleep can feel unpredictable, understanding their needs and building a comforting routine can go a long way in creating peaceful nights and happier days.

At Bubby & Maa, we’re here to support you with not just quality products, but parenting insights you can trust.

How Much Sleep Do Newborns Need?

Newborns typically sleep 14–17 hours a day, but it's spread out in short bursts due to their tiny tummies. That’s normal — they wake for feedings every 2–4 hours, including at night.

Check out our Feeding Collection to help with those late-night bottles or breast milk sessions.

Creating a Safe Sleep Environment

Your baby's sleep space should be:

  • Flat and firm (no pillows or toys)
  • In a crib or bassinet
  • Free of loose bedding to reduce SIDS risk

Explore our cozy Baby Essentials to make bedtime safer and more comfortable.

Build a Bedtime Routine

A predictable wind-down routine helps your baby associate certain activities with sleep. Here's a simple, effective routine:

  1. Warm bath using gentle, baby-safe products
  2. Cuddles and lullabies in a quiet room
  3. Feed and burp
  4. Dim lights + white noise for calming atmosphere
  5. Lay baby down drowsy but awake

Need soothing bath products? Visit our Baby Bath Collection for gentle care.

The Role of Comfort Items

Babies thrive on familiarity. A soft blanket, gentle pacifier, or soothing toy can become part of their sleep cues — but always ensure it’s age-appropriate and safe for overnight use.

🍼 Try our customer-favorite Pacifier with Large Handle Shield — it’s BPA-free and perfect for older babies easing into self-soothing.

Pro Tips for Parents

  • Swaddle safely: Use lightweight wraps and stop swaddling once baby shows signs of rolling over.
  • White noise works: Mimics the womb and blocks sudden sounds.
  • Track patterns: Use a baby sleep app to find rhythms in your baby’s sleep.

Must-Have Sleep Essentials from Bubby & Maa

Here are a few essentials loved by Aussie parents:

Final Thoughts

Newborn sleep may feel chaotic now, but with consistency, the right setup, and a lot of love, it will improve. Remember, every baby is different — trust your instincts, lean into routines, and when in doubt, we’re always here to help.

Visit our blog for more parenting tips or browse our curated collections to make your parenting journey easier, one bedtime at a time.

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